Song of The South - Release

Release

The film premiered on November 12, 1946 at the Fox Theater in Atlanta, Georgia. Walt Disney made introductory remarks, introduced the cast, then quietly left for his room at the Georgian Terrace Hotel across the street; he had previously stated that unexpected audience reactions upset him and he was better off not seeing the film with an audience. James Baskett was unable to attend the film's premiere because he would not have been allowed to participate in any of the festivities, as Atlanta was then a racially segregated city. The film grossed $3.3 million at the box office.

As had been done earlier with Snow White and the Seven Dwarfs, Walt Disney produced a Sunday strip titled Uncle Remus & His Tales of Br'er Rabbit to give the film pre-release publicity. The strip was launched by King Features on October 14, 1945, more than a year before the film was released. Unlike the Snow White comic strip, which only adapted the film, Uncle Remus ran for decades, telling one story after another about the characters, some based on the legends and others new, until it ended on December 31, 1972. Apart from the newspaper strips, Disney Br'er Rabbit comics were also produced for comic books; the first such stories appeared in late 1946. Produced both by Western Publishing and European publishers such as Egmont, they continue to appear to this day.

In 1946, a Giant Golden Book entitled Walt Disney's Uncle Remus Stories was published by Simon & Schuster. It featured 23 illustrated stories of Br'er Rabbit's escapades, all told in a Southern dialect based on the original Joel Chandler Harris stories.