Social Research - Types of Method

Types of Method

The following list of research methods is not exhaustive:

Statistical–quantitative methods

  • Cluster analysis
  • Correlation and association
  • Multivariate statistics
  • Regression analysis
  • Surveys and questionnaire
  • Structural equation modeling
  • Survey research
  • Quantitative marketing research

Qualitative methods

  • Analytic induction
  • Case study
  • Ethnography
  • Life history
  • Morphological analysis
  • Participant observation
  • Textual analysis
  • Unstructured interview

Mixed methods

  • Archival research
  • Content analysis
  • Longitudinal study
  • Focus group
  • Historical method
  • Semi-structured interview
  • Structured interview

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