A social representation is a stock of values, ideas, metaphors, beliefs, and practices that are shared among the members of groups and communities. Social Representations Theory is a body of theory within Social Psychology and Sociological social psychology. It has parallels in sociological theorizing such as Social Constructionism and Symbolic Interactionism, and is similar in some ways to mass consensus and Discursive Psychology.
Read more about Social Representation: Origin and Definition, Anchoring and Objectification, Interpretation and Developments, Status and Prevalence, See Also
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“A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion.”
—Marshall McLuhan (1911–1980)