Mobile Social Media
When social media is used in combination with mobile devices it is called mobile social media. Social media is a group of mobile marketing applications that allow the creation and exchange of user-generated content. Due to the fact that mobile social media runs on mobile devices, it differentiates from traditional social media as it incorporates new factors such as the current location of the user (location-sensitivity) or the time delay between sending and receiving messages(time-sensitivity). According to Andreas Kaplan, mobile social media applications can be differentiated among four types:
- Space-timers (location and time sensitive): Exchange of messages with relevance for one specific location at one specific point-in time (e.g., Facebook Places; Foursquare)
- Space-locators (only location sensitive): Exchange of messages, with relevance for one specific location, which are tagged to a certain place and read later by others (e.g., Yelp; Qype)
- Quick-timers (only time sensitive): Transfer of traditional social media applications to mobile devices to increase immediacy (e.g., posting Twitter messages or Facebook status updates)
- Slow-timers (neither location, nor time sensitive): Transfer of traditional social media applications to mobile devices (for example, watching a YouTube video or reading a Wikipedia entry)
Read more about this topic: Social Media
Famous quotes containing the words mobile, social and/or media:
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—Anne Cassidy (20th century)
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—Willa Cather (18761947)
“Few white citizens are acquainted with blacks other than those projected by the media and the socalled educational system, which is nothing more than a system of rewards and punishments based upon ones ability to pledge loyalty oaths to Anglo culture. The media and the educational system are the prime sources of racism in the United States.”
—Ishmael Reed (b. 1938)