Social Judgment Theory
Social judgment theory (SJT) is a persuasion theory proposed by Carolyn Sherif, Muzafer Sherif, and Carl Hovland. According to Sherif and Sherif, Social Judgment Theory is the perception and evaluation of an idea by comparing it with current attitudes.We do this theory in our heads by weighing every new idea by comparing it with our present point of view. Basically, we hear a message and immediately judge where it should be place on the attitude scale in our own minds. SJT is the subconscious sorting out of ideas that occurs at the instant of perception.
Read more about Social Judgment Theory: Overview, Development of SJT, Judgment Process and Attitudes, Latitudes of Rejection, Acceptance, and Noncommitment, Assimilation and Contrast, Ego Involvement, Attitude Change
Famous quotes containing the words social, judgment and/or theory:
“Cursed be the social wants that sin against the strength of youth!
Cursed be the social lies that warp us from the living truth!”
—Alfred Tennyson (1809–1892)
“Let the trumpet of the day of judgment sound when it will, I shall appear with this book in my hand before the Sovereign Judge, and cry with a loud voice, This is my work, there were my thoughts, and thus was I. I have freely told both the good and the bad, have hid nothing wicked, added nothing good.”
—Jean-Jacques Rousseau (1712–1778)
“There is in him, hidden deep-down, a great instinctive artist, and hence the makings of an aristocrat. In his muddled way, held back by the manacles of his race and time, and his steps made uncertain by a guiding theory which too often eludes his own comprehension, he yet manages to produce works of unquestionable beauty and authority, and to interpret life in a manner that is poignant and illuminating.”
—H.L. (Henry Lewis)