Social Judgment Theory
Social judgment theory (SJT) is a persuasion theory proposed by Carolyn Sherif, Muzafer Sherif, and Carl Hovland. According to Sherif and Sherif, Social Judgment Theory is the perception and evaluation of an idea by comparing it with current attitudes.We do this theory in our heads by weighing every new idea by comparing it with our present point of view. Basically, we hear a message and immediately judge where it should be place on the attitude scale in our own minds. SJT is the subconscious sorting out of ideas that occurs at the instant of perception.
Read more about Social Judgment Theory: Overview, Development of SJT, Judgment Process and Attitudes, Latitudes of Rejection, Acceptance, and Noncommitment, Assimilation and Contrast, Ego Involvement, Attitude Change
Famous quotes containing the words social, judgment and/or theory:
“The demonstrations are always early in the morning, at six o’clock. It’s wonderful, because I’m not doing anything at six anyway, so why not demonstrate?... When you’ve written to your president, to your congressman, to your senator and nothing, nothing has come of it, you take to the streets.”
—Erica Bouza, U.S. jewelry designer and social activist. As quoted in The Great Divide, book 2, section 7, by Studs Terkel (1988)
“Life is short, the art long, opportunity fleeting, experiment treacherous, judgment difficult.”
—Hippocrates (c. 460–370 B.C.)
“The things that will destroy America are prosperity-at-any- price, peace-at-any-price, safety-first instead of duty-first, the love of soft living, and the get-rich-quick theory of life.”
—Theodore Roosevelt (1858–1919)