Social Judgment Theory
Social judgment theory (SJT) is a persuasion theory proposed by Carolyn Sherif, Muzafer Sherif, and Carl Hovland. According to Sherif and Sherif, Social Judgment Theory is the perception and evaluation of an idea by comparing it with current attitudes.We do this theory in our heads by weighing every new idea by comparing it with our present point of view. Basically, we hear a message and immediately judge where it should be place on the attitude scale in our own minds. SJT is the subconscious sorting out of ideas that occurs at the instant of perception.
Read more about Social Judgment Theory: Overview, Development of SJT, Judgment Process and Attitudes, Latitudes of Rejection, Acceptance, and Noncommitment, Assimilation and Contrast, Ego Involvement, Attitude Change
Famous quotes containing the words social, judgment and/or theory:
“Utopias are presented for our inspection as a critique of the human state. If they are to be treated as anything but trivial exercises of the imagination. I suggest there is a simple test we can apply.... We must forget the whole paraphernalia of social description, demonstration, expostulation, approbation, condemnation. We have to say to ourselves, “How would I myself live in this proposed society? How long would it be before I went stark staring mad?””
—William Golding (b. 1911)
“Let the trumpet of the day of judgment sound when it will, I shall appear with this book in my hand before the Sovereign Judge, and cry with a loud voice, This is my work, there were my thoughts, and thus was I. I have freely told both the good and the bad, have hid nothing wicked, added nothing good.”
—Jean-Jacques Rousseau (1712–1778)
“A theory of the middle class: that it is not to be determined by its financial situation but rather by its relation to government. That is, one could shade down from an actual ruling or governing class to a class hopelessly out of relation to government, thinking of gov’t as beyond its control, of itself as wholly controlled by gov’t. Somewhere in between and in gradations is the group that has the sense that gov’t exists for it, and shapes its consciousness accordingly.”
—Lionel Trilling (1905–1975)