Production
Development on Snow White and the Seven Dwarfs began in early 1934, and in June 1934, Walt Disney announced the production of his first feature to the New York Times. Before Snow White and the Seven Dwarfs, the Disney studio had been primarily involved in the production of animated short subjects in the Mickey Mouse and Silly Symphonies series. Disney hoped to expand his studio's prestige and revenues by moving into features, and estimated that Snow White and the Seven Dwarfs could be produced for a budget of US$250,000; this was ten times the budget of an average Silly Symphony.
Walt Disney had to fight to get the film produced. Both his brother and business partner Roy Disney and his wife Lillian attempted to talk him out of it, and the Hollywood movie industry referred to the film derisively as "Disney's Folly" while it was in production. He even had to mortgage his house to help finance the film's production, which eventually ran up a total cost of $1,488,422.74, a massive sum for a feature film in 1937.
Read more about this topic: Snow White And The Seven Dwarfs (1937 film)
Famous quotes containing the word production:
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