Specific Editions
The most widely known edition of Snakes and Ladders in the United States is Chutes and Ladders from Milton Bradley (which was purchased by the game's current distributor Hasbro). It is played on a 10×10 board, and players advance their pieces according to a spinner rather than a die. The theme of the board design is playground equipment—children climb ladders to go down chutes. The artwork on the board teaches a morality lesson, the squares on the bottom of the ladders show a child doing a good or sensible deed and at the top of the ladder there is an image of the child enjoying the reward. At the top of the chutes, there are pictures of children engaging in mischievous or foolish behaviour and the images on the bottom show the child suffering the consequences. There have also been many pop culture versions of the game produced in recent years, with graphics featuring such characters as Dora the Explorer and SpongeBob SquarePants.
In Canada the game has been traditionally sold as Snakes and Ladders, and produced by the Canada Games Company. Several Canadian specific versions have been produced over the years, including version substituting Toboggan runs for the snakes. With the demise of the Canada Games Company, Chutes and Ladders produced by Milton Bradley/Hasbro has been gaining in popularity.
The most common in the United Kingdom is Spear's Games' edition of Snakes and Ladders, played on a 10×10 board where a single die is used.
During the early 1990s in South Africa, Chutes and Ladders games made from cardboard were distributed on the back of egg boxes as part of a promotion.
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