Smear Campaign - Definition

Definition

A smear campaign is an intentional, premeditated effort to undermine an individual's or group's reputation, credibility, and character. "Mud slinging", like negative campaigning, most often targets government officials, politicians, political candidates, and other public figures. However, private persons or groups may also become targets of smear campaigns perpetrated in schools, companies, institutions, families, and other social groups.

Smear tactics differ from normal discourse or debate in that they do not bear upon the issues or arguments in question. A smear is a simple attempt to malign a group or an individual and to attempt to undermine their credibility.

Smears often consist of ad hominem attacks in the form of unverifiable rumors and are often distortions, half-truths, or even outright lies; smear campaigns are often propagated by gossip spreading. Even when the facts behind a smear are shown to lack proper foundation, the tactic is often effective because the target's reputation is tarnished before the truth is known.

Smears are also effective in diverting attention away from the matter in question and onto the individual or group. The target of the smear is typically forced to defend his reputation rather than focus on the previous issue.

Smear tactics are considered by many to be a low, disingenuous form of discourse; they are nevertheless very common.