Operation
The attraction was expected to draw about 2.5 million visitors in its first year of operation, giving investors a net yield of about 13.4%. About 50% of visitors were expected to be foreign tourists, helping to generate about S$94 million in tourism receipts in its opening year. The expected visitorship figure was deemed ambitious by some however, but the STB and the wheel's investors were upbeat over its long-term prospects.
Adval Brand Group, its master ticketing distributor, guaranteed a minimum of 8 million euros in ticket receipts per year for its investors, which was based on an annual visitorship of 600,000.
Read more about this topic: Singapore Flyer
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