Simca

Simca (Société Industrielle de Mécanique et Carrosserie Automobile) (Industrial Society of Mechanical and Automotive Body) was a French automaker, founded in November 1934 by Fiat. It was directed from July 1935 to May 1963 by the Italian Henri Théodore Pigozzi (born Enrico Teodoro Pigozzi, 1898–1964). Simca was affiliated with Fiat, but later, when Simca bought Ford's French branch, became increasingly controlled by the Chrysler Group, in 1970 becoming a part of Chrysler Europe and a brand rather than independent company. In 1978, Chrysler divested its European operations to another French automaker, PSA Peugeot Citroën, which replaced the Simca brand with Talbot, thus ending the life of the brand (although some models were badged as Simca-Talbots for a time).