History
ShotCode was created in 1999 at the University of Cambridge when researching a low cost vision based method to track locations and developed TRIPCode as a result. It has been used to track printed TRIPCode paperbadges in realtime with webcams. After that in Cambridge it had another research use; to read barcodes with mobile phone cams, and they used TRIPCode in a round barcode which was named SpotCode. High Energy Magic was founded in 2003 to commercialise research from the University of Cambridge Computer Laboratory and Laboratory for Communications Engineering. Least Bango.net, a mobile company used SpotCode 2004 in their ads. In 2005 High Energy Magic Ltd. sold the entire SpotCode IPR to OP3. Afterwards the name was changed from SpotCode to ShotCode. Heineken was the first company to officially use the ShotCode technology.
Read more about this topic: Shot Code
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