Shoshana Zuboff - in The Age of The Smart Machine

In The Age of The Smart Machine

Author of the celebrated classic In the Age of the Smart Machine: The Future of Work and Power (1988). This book won instant critical acclaim in both the academic and trade press—including the front page review in the New York Times Book Review—and is widely considered the pathbreaking study of information technology in the workplace. Of particular interest, this book introduced the concept of Informating, the process that translates activities, events and objects into information. By doing so, these activities become visible to the organization at all levels. As a result, Informating has an empowering influence, even as it paves the way for increased surveillance and control.

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    If you don’t begin to be a revolutionist at the age of twenty, then at fifty you will be a most impossible old fossil. If you are a red revolutionary at the age of twenty, you have some chance of being up-to-date when you are forty!
    George Bernard Shaw (1856–1950)

    Glorious the northern lights astream;
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    The machine is impersonal, it takes the pride away from a piece of work, the individual merits and defects that go along with all work that is not done by a machine—which is to say, its little bit of humanity.
    Friedrich Nietzsche (1844–1900)