Short Codes and Service Identifiers (prefix)
Short codes are often associated with automated services. An automated program can handle the response and typically requires the sender to start the message with a command word or prefix. The service then responds to the command appropriately.
In ads or in other printed material where a provider has to inform about both the prefix and the short code number, the advertisement will typically follow this format:
Example 1 - Long version: Text Football to 72404 for latest football news.
Example 2 - Short version: av-alsnet
Read more about this topic: Short Code
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—Ralph Waldo Emerson (1803–1882)