Criticism
Just as when Sky Sports, in the 1990s, first obtained the exclusive rights to screen live coverage of the England national football team's away qualifying matches for the World Cup, so Setanta attracted similar criticism as a result of it having obtained the same contract. Whereas Sky often sold on a highlights package to a terrestrial broadcaster (BBC), Setanta indicated that the sums offered by terrestrial broadcasters, reported to be £100,000 to £200,000, were five to ten times lower than their perceived market value; Setanta paid £5 million to screen England's away qualifier with Croatia on 10 September 2008 and believed a sensible highlights package should attract a fee of £1 million. Thus, no highlights package was agreed, and Setanta themselves showed highlights of both England and Scotland qualifiers free-to-air after the live games had concluded. This was announced at 6 pm on the day the matches took place, and received 220,000 viewers. Setanta then accepted "a low, six-figure deal" with ITV to show delayed "extended highlights" a few days later.
Setanta's UK subscriber numbers were lower than those of Sky Sports, and the number of households watching the match live was estimated at around 1.5 million. Because of the availability of Setanta on both digital satellite and digital terrestrial television, the theoretical possible subscriber base surpassed that of Sky Sports (not presently available via DTT) but fans who were unwilling to subscribe could not see the match live. Then British Prime Minister Gordon Brown indicated he felt it "unfortunate" more fans could not see the match live (that is, without paying a subscription fee).
Read more about this topic: Setanta Sports
Famous quotes containing the word criticism:
“However intense my experience, I am conscious of the presence and criticism of a part of me, which, as it were, is not a part of me, but a spectator, sharing no experience, but taking note of it, and that is no more I than it is you. When the play, it may be the tragedy, of life is over, the spectator goes his way. It was a kind of fiction, a work of the imagination only, so far as he was concerned.”
—Henry David Thoreau (1817–1862)
“In criticism I will be bold, and as sternly, absolutely just with friend and foe. From this purpose nothing shall turn me.”
—Edgar Allan Poe (1809–1845)
“A tailor can adapt to any medium, be it poetry, be it criticism. As a poet, he can mend, and with the scissors of criticism he can divide.”
—Franz Grillparzer (1791–1872)