Research
His research focus was on group psychology and he began his career by investigating the way knowledge is reformulated as groups take hold of it, distorting it from its original form. His theory of social representations is now widespread in understanding this process of cultural knowledge and science. Influenced by Gabriel Tarde, he later criticized American research into majority influence (conformity) and instead investigated the effects of minority influence, where the opinions of a small group influence those of a larger one. He also researched the dynamics of group decisions and consensus-forming.
Read more about this topic: Serge Moscovici
Famous quotes containing the word research:
“... research is never completed ... Around the corner lurks another possibility of interview, another book to read, a courthouse to explore, a document to verify.”
—Catherine Drinker Bowen (1897–1973)
“The great question that has never been answered, and which I have not yet been able to answer, despite my thirty years of research into the feminine soul, is “What does a woman want?” [Was will das Weib?]”
—Sigmund Freud (1856–1939)
“I did my research and decided I just had to live it.”
—Karina O’Malley, U.S. sociologist and educator. As quoted in the Chronicle of Higher Education, p. A5 (September 16, 1992)