Research
His research focus was on group psychology and he began his career by investigating the way knowledge is reformulated as groups take hold of it, distorting it from its original form. His theory of social representations is now widespread in understanding this process of cultural knowledge and science. Influenced by Gabriel Tarde, he later criticized American research into majority influence (conformity) and instead investigated the effects of minority influence, where the opinions of a small group influence those of a larger one. He also researched the dynamics of group decisions and consensus-forming.
Read more about this topic: Serge Moscovici
Famous quotes containing the word research:
“To be sure, nothing is more important to the integrity of the universities ... than a rigorously enforced divorce from war- oriented research and all connected enterprises.”
—Hannah Arendt (1906–1975)
“It is a good morning exercise for a research scientist to discard a pet hypothesis every day before breakfast. It keeps him young.”
—Konrad Lorenz (1903–1989)
“Our science has become terrible, our research dangerous, our findings deadly. We physicists have to make peace with reality. Reality is not as strong as we are. We will ruin reality.”
—Friedrich Dürrenmatt (1921–1990)