Secretly Canadian is an American independent record label based in Bloomington, Indiana. It was started in 1996 by Chris and Ben Swanson, Eric Weddle, and Jonathan Cargill. Their first release was a re-issue of an album by June Panic. Weddle later left and formed his own label, Family Vineyard.
Chris Swanson also runs the Jagjaguwar label along with Darius Van Arman; the two labels had worked closely together before Jagjaguwar's offices moved to Bloomington to work alongside Secretly Canadian's. In February, 2007, the partners behind Secretly Canadian and Jagjaguwar, along with Phil Waldorf, former label manager of Misra Records, announced a third sister label, Dead Oceans. The three labels share offices and staff in Bloomington, IN; however, they maintain distinct and separate aesthetic visions.
Secretly Canadian has its own distribution arm, SC Distribution. It was founded in 1997 and currently distributes such labels as Secretly Canadian, Jagjaguwar, Dead Oceans, Asthmatic Kitty, Arbutus, Brah Records, Cloud Recordings, Family Vineyard, FatCat Records, Hometapes, K Records, Lovepump United, Monitor Records, Mush Records, Post Present Medium, St. Ives, The Social Registry, Sounds Familyre, Suicide Squeeze Records, Table of the Elements, Temporary Residence Ltd., Tomlab, We Are Free, and Western Vinyl.
As of 2007 the label had issued nearly 200 releases.
Read more about Secretly Canadian: Bands and Artists Who Have Released Material On Secretly Canadian
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—John Rhodes Sturdy, Canadian screenwriter. Richard Rossen. Joyce Cartwright (Ella Raines)