Secret Invasion - Production and Marketing

Production and Marketing

Writer Brian Michael Bendis stated in interviews that the motivation for the invasion is the destruction of the Skrull Empire in the Annihilation storyline. Bendis said the Skrulls believe Earth "is religiously and rightfully theirs," and that there are hints as to the plot placed in the limited series Secret War and the title New Avengers from the first issue. The limited series concluded the plot and was, according to Bendis, "a hell of an end."

In November 2007, several ongoing titles and mini-series were branded as tie-ins to the main Secret Invasion storyline, with the tagline: Secret Invasion: The Infiltration. In addition to the core story, the Avengers titles provided additional plot material and acted as a link between titles. Other Marvel titles also featured variant covers with the characters depicted as Skrulls. Bendis stated that the series would not deal with the origins of the invasion, but is conceived from the following perspective: "If there's a character on the team who's a Skrull, we will rewind from when they got on that team, or from before they got on that team, so when they are infiltrated, how they became who they became and the effects of their actions from their 'point of view' is shown."

The Marvel website featured two online-exclusive e-comics for the event, titled Secret Invasion Prologue (a seven page comic that reveals the replacement of a previously unknown Skrull agent) and Secret Invasion: Home Invasion (a MySpace video blog featuring a young teenager named Kinsey Walden and her fears regarding her brother's strange behavior), supported by comic pages by writer Ivan Brandon and artist Nick Postic.