Release
Scream held its premiere on December 18, 1996 at the AMC Avco theater in Westwood, California. Bob Weinstein ordered that the film be released on December 20, 1996, a date others were critical of as it was the Christmas period where seasonal and family films were more prevalent. Weinstein argued this fact was in the film's favor as it meant that horror fans and teenagers had nothing interesting to watch during the December period. When Scream's first weekend takings amounted to only $6 million, it was considered that this release date gamble had failed, but the following week, takings did not drop but increased and continued to increase in the following weeks leading to a total U.S. gross of over $100 million and high critical praise.
Read more about this topic: Scream (film)
Famous quotes containing the word release:
“The near touch of death may be a release into life; if only it will break the egoistic will, and release that other flow.”
—D.H. (David Herbert)
“The shallow consider liberty a release from all law, from every constraint. The wise man sees in it, on the contrary, the potent Law of Laws.”
—Walt Whitman (1819–1892)
“If I were to be taken hostage, I would not plead for release nor would I want my government to be blackmailed. I think certain government officials, industrialists and celebrated persons should make it clear they are prepared to be sacrificed if taken hostage. If that were done, what gain would there be for terrorists in taking hostages?”
—Margaret Mead (1901–1978)