Release
Scream held its premiere on December 18, 1996 at the AMC Avco theater in Westwood, California. Bob Weinstein ordered that the film be released on December 20, 1996, a date others were critical of as it was the Christmas period where seasonal and family films were more prevalent. Weinstein argued this fact was in the film's favor as it meant that horror fans and teenagers had nothing interesting to watch during the December period. When Scream's first weekend takings amounted to only $6 million, it was considered that this release date gamble had failed, but the following week, takings did not drop but increased and continued to increase in the following weeks leading to a total U.S. gross of over $100 million and high critical praise.
Read more about this topic: Scream (film)
Famous quotes containing the word release:
“The steel decks rock with the lightning shock, and shake with the
great recoil,
And the sea grows red with the blood of the dead and reaches for his spoil—
But not till the foe has gone below or turns his prow and runs,
Shall the voice of peace bring sweet release to the men behind the
guns!”
—John Jerome Rooney (1866–1934)
“The near touch of death may be a release into life; if only it will break the egoistic will, and release that other flow.”
—D.H. (David Herbert)
“Come, thou long-expected Jesus,
born to set thy people free;
from our fears and sins release us,
let us find our rest in thee.”
—Charles Wesley (1707–1788)