Release
Scream held its premiere on December 18, 1996 at the AMC Avco theater in Westwood, California. Bob Weinstein ordered that the film be released on December 20, 1996, a date others were critical of as it was the Christmas period where seasonal and family films were more prevalent. Weinstein argued this fact was in the film's favor as it meant that horror fans and teenagers had nothing interesting to watch during the December period. When Scream's first weekend takings amounted to only $6 million, it was considered that this release date gamble had failed, but the following week, takings did not drop but increased and continued to increase in the following weeks leading to a total U.S. gross of over $100 million and high critical praise.
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Famous quotes containing the word release:
“An inquiry about the attitude towards the release of so-called political prisoners. I should be very sorry to see the United States holding anyone in confinement on account of any opinion that that person might hold. It is a fundamental tenet of our institutions that people have a right to believe what they want to believe and hold such opinions as they want to hold without having to answer to anyone for their private opinion.”
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