Sponsorship
The cup's long-term sponsor, the OVD Demerara Rum company, who, as of 2006, had an eighteen year-long association with the competition, withdrew their backing before the start of the 2006–07 competition. Unlike most other sponsored contests whose names change often, OVD had become so ingrained into the Scottish Junior Cup that it was often simply referred to as the "OVD Junior Cup". The Scottish Junior Football Association announced in 2006 that they would provide the sponsorship and prize money themselves, meaning the cup will be known simply as the Scottish Junior Cup. A new sponsor was found during the 2006–07 competition for the Semi-Finals and Final - Scottish Citylink, a long distance coach operator. The competition is now sponsored by Emirates Airline, a deal announced in 2009.
Read more about this topic: Scottish Junior Cup