Composition
Producer William Hanna had always imagined that a Scooby Snack would taste like some sort of a peanutbutter-flavored cookie. He and Joseph Barbera had previously used the concept of a dog that goes wild for doggie treats in the Quick Draw McGraw series in 1959.
In A Pup Named Scooby-Doo, a treat known as Mellow Mutt Munchie was offered as an alternative to the Scooby Snack. They appeared in the episode "The Return of Commander Cool", where an amnesiac Shaggy believed himself to be his favorite superhero Commander Cool and Scooby to be Mellow Mutt and, as a consequence, wouldn't allow Scooby to eat a Scooby Snack. Scooby reacted to the Mellow Mutt Munchie the same way he does with the Scooby Snacks. In another episode, "Wrestle Maniacs", despite no longer being amnesiac, Shaggy tried to offer a Mellow Mutt Munchie instead of the traditional Scooby Snack but his Mellow Mutt Munchie box was empty so Daphne offered a Scooby Snack anyway.
In Scooby-Doo! The Mystery Begins it is revealed that Shaggy made up the recipe which includes sugar, flour, dog kibble for texture, and other ingredients.
Scooby Snacks seem to come in many different flavours (although all boxes are identical), and in one of the later episodes Recipe for Disaster Scooby and Shaggy are ecstatic when Shaggy wins a tour of the Scooby Snacks factory where they attempt to sample the batter pre-cooking before being shooed off by an irate worker who thinks they are trying to steal the recipe.
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