Science Fiction On Television - Media Fandom

Media Fandom

One of the earliest forms of media fandom was Star Trek fandom. Fans of the series became known to each other through the science fiction fandom. In 1968, NBC decided to cancel Star Trek. Bjo Trimble wrote letters to contacts in the National Fantasy Fan Foundation, asking people to organize their local friends to write to the network to demand the show remain on the air. Network executives were overwhelmed by an unprecedented wave of correspondence, and they kept the show on the air. Although the series continued to receive low ratings and was canceled a year later, the enduring popularity of the series resulted in Paramount creating a set of movies, and then a new series Star Trek: The Next Generation, which by the early 1990s had become one of the most popular dramas on American television.

Although somewhat smaller, Doctor Who fandom considerably predates Star Trek fandom. Meanwhile, Star Trek fans continued to grow in numbers, and began organizing conventions in the 1970s. No other show attracted a large organized following until the 1990s, when Babylon 5 attracted both Star Trek fans and a large number of literary SF fans who previously had not been involved in media fandom. Other shows began to attract a growing number of followers.

In the late 1990s, Buffy the Vampire Slayer drew a large mainstream audience into fandom; greater demand allowed (even obliged, for the sake of time management) Buffy actors to charge much higher appearance fees than the Star Trek actors had. This pushed appearances out of the reach of some volunteer non-profit fan groups towards commercial event promoters. At the same time, a market for celebrity autographs emerged on eBay, which created a new source of income for actors, who began to charge money for autographs that they had previously been doing for free. This became significant enough that lesser-known actors would come to conventions without requesting any appearance fee, simply to be allowed to sell their own autographs (commonly on publicity photos). Today most events with actor appearances are organized by commercial promoters, though a number of fan-run conventions still exist, such as Toronto Trek and Shore Leave.

The 1985 series Robotech is most often credited as the catalyst for the Western interest in anime. The show inspired a few fanzines such as Protoculture Addicts and Animag both of which in turn promoted interest in the wide world of anime in general. Anime's first notable appearance at SF or comic book conventions was in the form of video showings of popular anime, untranslated and often low quality VHS bootlegs. Starting in the 1990s, anime fans began organizing conventions. These quickly grew to sizes much larger than other science fiction and media conventions in the same communities; many cities now have anime conventions attracting five to ten thousand attendees. Many anime conventions are a hybrid between non-profit and commercial events, with volunteer organizers handling large revenue streams and dealing with commercial suppliers and professional marketing campaigns.

For decades, the majority of science fiction media fandom has been represented by males of all ages and for most of its modern existence, a fairly diverse racial demographic. The most highly publicized demographic for science fiction fans is the male adolescent; roughly the same demographic for American comic books. Female fans, while always present, were far fewer in number and less conspicuously present in fandom. With the rising popularity of fanzines, female fans became increasingly vocal. Starting in the 2000s (decade), genre shows began to offer more prominent female characters. Many shows featured women as the main characters with males as supporting characters. True Blood is an example. Also, such shows premises moved away from heroic action-adventure and focused more on characters and their relationships. This has caused the rising popularity of fanfiction, a large majority of which is categorized as slash fanfiction. Female fans comprise the majority of fanfiction writers.