Satellite Radio - History

History

In June 1990, Martine Rothblatt signed and filed a Petition for Rulemaking with the U.S. Federal Communications Commission (FCC) to allocate spectrum for a Digital Audio Radio Service. She identified and argued in favor of the use of the S-band frequencies that the FCC ultimately decided to allocate to the service. Broadcasting using these frequencies began on January 5, 2001 at 11:17AM Eastern. Tim McGraw was the first artist ever played on satellite radio. He gave a special welcome introduction which segued into his song "Things Change" on Sirius! Mobile services, such as Sirius, XM, and Worldspace, allow listeners to roam across an entire continent, listening to the same audio programming anywhere they go. Other services, such as Music Choice or Muzak's satellite-delivered content, require a fixed-location receiver and a dish antenna. In all cases, the antenna must have a clear view to the satellites. In areas where tall buildings, bridges, or even parking garages obscure the signal, repeaters can be placed to make the signal available to listeners.

Radio services are usually provided by commercial ventures and are subscription-based. The various services are proprietary signals, requiring specialized hardware for decoding and playback. Providers usually carry a variety of news, weather, sports, and music channels, with the music channels generally being commercial-free.

In areas with a relatively high population density, it is easier and less expensive to reach the bulk of the population with terrestrial broadcasts. Thus in the UK and some other countries, the contemporary evolution of radio services is focused on Digital Audio Broadcasting (DAB) services or HD Radio, rather than satellite radio.