Sarah Palin - 2008 Vice-presidential Campaign

2008 Vice-presidential Campaign

Main articles: Vice presidential candidacy of Sarah Palin and John McCain presidential campaign, 2008 See also: Republican Party (United States) vice presidential candidates, 2008

Several conservative commentators met Palin in the summer of 2007. Some of them, such as Bill Kristol, later urged McCain to pick Palin as his vice presidential running mate, arguing that her presence on the ticket would provide a boost in enthusiasm among the Religious Right wing of the Republican party, while her status as an unknown on the national scene would also be a positive factor.

On August 24, 2008, during a general strategy meeting, Steve Schmidt, and a few other senior advisers to the McCain Campaign, discussed potential vice presidential picks with the consensus settling around Palin. The following day, the strategists advised McCain of their conclusions and he personally called Palin, who was at the Alaska State Fair.

On August 27, she visited McCain's vacation home near Sedona, Arizona, where she was offered the position of vice-presidential candidate. According to Jill Hazelbaker, a spokeswoman for McCain, he had previously met Palin at the National Governors Association meeting in Washington in February 2008 and had come away "extraordinarily impressed." Palin was the only prospective running mate who had a face-to-face interview with McCain to discuss joining the ticket that week. Nonetheless, Palin's selection was a surprise to many because a main criticism he had of Obama was his lack of experience, and speculation had centered on other candidates, such as Minnesota Governor Tim Pawlenty, Louisiana Governor Bobby Jindal, former Massachusetts Governor Mitt Romney, U.S. Senator Joe Lieberman of Connecticut, and former Pennsylvania Governor Tom Ridge. On August 29, in Dayton, Ohio, McCain announced that he had chosen Palin as his running mate.

Palin was the first Alaskan and the second woman to run on a major U.S. party ticket.

Since Palin was largely unknown outside Alaska before her selection by McCain, her personal life, policy positions, and political record drew intense media scrutiny. On September 1, 2008, Palin announced that her daughter Bristol was pregnant and that she would marry the father, Levi Johnston. During this period, some Republicans felt that Palin was being unfairly attacked by the media. Timothy Noah of Slate magazine predicted that Palin's acceptance speech would be "wildly overpraised" and might end speculation that she was unqualified for the job of vice president because the press had been beating her up for "various trivial shortcomings" and had lowered the expectations for her speech. On September 3, 2008, Palin delivered a 40-minute acceptance speech at the Republican National Convention that was well received and watched by more than 40 million people. A Rasmussen poll taken immediately after the Convention found that 51% of Americans believed that the media was "trying to hurt" Palin with negative coverage, and 40% believed Palin to be ready for the Presidency.

During the campaign, controversy erupted over alleged differences between Palin's positions as a gubernatorial candidate and her position as a vice-presidential candidate. After McCain announced Palin as his running mate, Newsweek and Time put Palin on their magazine covers, as some of the media alleged that McCain's campaign was restricting press access to Palin by allowing only three one-on-one interviews and no press conferences with her. Palin's first major interview, with Charles Gibson of ABC News, met with mixed reviews. Her interview five days later with Fox News Channel's Sean Hannity went more smoothly and focused on many of the same questions from Gibson's interview. Palin's performance in her third interview with Katie Couric, of CBS News, was widely criticized; her poll numbers declined, Republicans expressed concern that she was becoming a political liability, and some conservative commentators called for Palin to resign from the Presidential ticket. Other conservatives remained ardent in their support for Palin, accusing the columnists of elitism. Following this interview, some Republicans, including Mitt Romney and Bill Kristol, questioned the McCain campaign's strategy of sheltering Palin from unscripted encounters with the press.

Palin reportedly prepared intensively for the October 2 vice-presidential debate with Democratic vice-presidential nominee Joe Biden at Washington University in St. Louis. Some Republicans suggested that Palin's performance in the interviews would improve public perceptions of her debate performance by lowering expectations. Polling from CNN, Fox and CBS found that while Palin exceeded most voters' expectations, they felt that Biden had won the debate.

Upon returning to the campaign trail after her debate preparation, Palin stepped up her attacks on the Democratic candidate for President, Illinois Senator Barack Obama. At a fundraising event, Palin explained her new aggressiveness, saying, "There does come a time when you have to take the gloves off and that time is right now." Palin said that her first amendment right to "call Obama out on his associations" was threatened by "attacks by the mainstream media."

Palin appeared on Saturday Night Live's "Weekend Update" segment on October 18. Prior to her appearance, she had been parodied several times by Tina Fey, who was noted for her physical resemblance to the candidate. In the weeks leading up to the election, Palin was also the subject of amateur parodies posted on YouTube.

Controversy arose after it was reported that the Republican National Committee (RNC) spent $150,000 of campaign contributions on clothing, hair styling, and makeup for Palin and her family in September 2008. Campaign spokespersons stated the clothing would be going to charity after the election. Palin and some media outlets blamed gender bias for the controversy. At the end of the campaign, Palin returned the clothes to the RNC.

The election took place on November 4, and Obama was projected as the winner at 11:00 PM EST. In his concession speech McCain thanked Palin, calling her "one of the best campaigners I've ever seen, and an impressive new voice in our party for reform and the principles that have always been our greatest strength." While aides were preparing the teleprompter for McCain's speech, they found a concession speech written for Palin by George W. Bush speechwriter Matthew Scully. Two members of McCain's staff, Steve Schmidt and Mark Salter, told Palin that there was no tradition of Election Night speeches by running mates, and that she would not be speaking. Palin appealed to McCain, who agreed with his staff.