Conferences
SAP has two annual conferences: SAPPHIRE and SAP TechEd. SAPPHIRE is SAP's customer-facing event. It is generally where SAP has announced major product changes and strategic direction. It is typically held annually in the spring, in both North American and Europe.
SAP TechEd is the more technical conference, aimed at SAP's ecosystem of consultants and software development partners. SAP TechEd has been held since 1995, and it usually held in four locations around the world every year in the fall. Technical sessions and workshops are held during the conference, as well as Birds of a Feather sessions, and a developer's competition: DemoJam. An associated one-day Unconference event, Community Day, was initiated in 2006 for the SAP Developer Network (SDN). In 2008 a Community Day program was added to address the Business Process Expert (BPX) community.
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