San Francisco Museum of Modern Art - History

History

SFMOMA was founded in 1935 under director Grace L. McCann Morley as the San Francisco Museum of Art. For its first sixty years, the museum occupied the fourth floor of the War Memorial Veterans Building on Van Ness Avenue in the Civic Center. A gift of 36 artworks from Albert M. Bender, including The Flower Carrier (1935) by Diego Rivera, established the basis of the permanent collection. Bender donated more than 1,100 objects to SFMOMA during his lifetime and endowed the museum's first purchase fund.

The museum began its second year with an exhibition of works by Henri Matisse. In this same year the museum established its photography collection, becoming one of the first museums to recognize photography as a fine art. SFMOMA held its first architecture exhibition, entitled Telesis: Space for Living, in 1940. SFMOMA was obliged to move to a temporary facility on Post Street in March 1945 to make way for the United Nations Conference on International Organization. The museum returned to its original Van Ness location in July, upon the signing of the United Nations Charter. Later that year SFMOMA hosted Jackson Pollock's first solo museum exhibition.

Founding director Grace Morley held film screenings at the museum beginning in 1937, just two years after the institution opened. In 1946 Morley brought in filmmaker Frank Stauffacher to found SFMOMA’s influential Art in Cinema film series, which ran for nine years. SFMOMA continued its expansion into new media with the 1951 launch of a biweekly television program entitled Art in Your Life. The series, later renamed Discovery, ran for three years. Morley ended her 23-year tenure as museum director in 1958 and was succeeded by George D. Culler (1958–65) and Gerald Nordland (1966–72). The museum rose to international prominence under director Henry T. Hopkins (1974–86), adding "Modern" to its title in 1975. Since 1967, SFMOMA has honored San Francisco Bay Area artists with its biennial SECA Art Award.

In the 1980s, under Hopkins and his successor John R. Lane (1987–1997), SFMOMA established three new curatorial posts: curator of painting and sculpture, curator of architecture and design, and curator of media arts. The positions of director of education and director of photography were elevated to full curatorial roles. At this time SFMOMA took on an active special exhibitions program, both organizing and hosting traveling exhibitions.

In January 1995 the museum opened its current location at 151 Third Street, adjacent to Yerba Buena Gardens in the SOMA district. Mario Botta, a Swiss architect from Canton Ticino, designed the new US$60 million facility.

SFMOMA made a number of important acquisitions under the direction of David A. Ross (1998–2001), including works by Ellsworth Kelly, Robert Rauschenberg, René Magritte, and Piet Mondrian, as well as Marcel Duchamp’s iconic Fountain (1917/1964). Under current director Neal Benezra, SFMOMA has seen an increase in both visitor numbers and membership while continuing to build its collection.