Background
While teaching a high school Fantasy and Science Fiction course at Hampden Academy, King was inspired by Dracula, one of the books covered in the class. "One night over supper I wondered aloud what would happen if Dracula came back in the twentieth century, to America. 'He'd probably be run over by a Yellow Cab on Park Avenue and killed,' my wife said. (In the Introduction to the 2004 audiobook recording that Stephen King read himself, he says it was he who said "Probably he'd land in New York and be killed by a Taxi Cab, like Margaret Mitchell in Atlanta", and it was his wife who suggested a rural setting for the book.) That closed the discussion, but in the following days, my mind kept returning to the idea. It occurred to me that my wife was probably right — if the legendary Count came to New York, that is. But if he were to show up in a sleepy little country town, what then? I decided I wanted to find out, so I wrote 'Salem's Lot, which was originally titled Second Coming".
King expands on this thought in his essay for Adeline Magazine, "On Becoming a Brand Name" (February 1980): "I began to turn the idea over in my mind, and it began to coalesce into a possible novel. I thought it would make a good one, if I could create a fictional town with enough prosaic reality about it to offset the comic-book menace of a bunch of vampires."
Politics during the time influenced King's writing of the story. The corruption in the government was a significant factor in the inspiration of the story. "I wrote 'Salem's Lot during the period when the Ervin committee was sitting. That was also the period when we first learned of the Ellsberg break-in, the White House tapes, the connection between Gordon Liddy and the CIA, the news of enemies' lists, and other fearful intelligence. During the spring, summer and fall of 1973, it seemed that the Federal Government had been involved in so much subterfuge and so many covert operations that, like the bodies of the faceless wetbacks that Juan Corona was convicted of slaughtering in California, the horror would never end ... Every novel is to some extent an inadvertent psychological portrait of the novelist, and I think that the unspeakable obscenity in 'Salem's Lot has to do with my own disillusionment and consequent fear for the future. In a way, it is more closely related to Invasion of the Body Snatchers than it is to Dracula. The fear behind 'Salem's Lot seems to be that the Government has invaded everybody."
King first wrote of Jerusalem's Lot in a his short story "Jerusalem's Lot" of the same title, penned in college (but published years later for the first time in the anthology collection Night Shift).
In his non-fiction book, Danse Macabre, King recalls a dream he had when he was eight years old. In the dream, he saw the body of a hanged man dangling from the arm of a scaffold on a hill. "The corpse bore a sign: ROBERT BURNS. But when the wind caused the corpse to turn in the air, I saw that it was my face - rotted and picked by birds, but obviously mine. And then the corpse opened its eyes and looked at me. I woke up screaming, sure that a dead face would be leaning over me in the dark. Sixteen years later, I was able to use the dream as one of the central images in my novel 'Salem's Lot. I just changed the name of the corpse to Hubie Marsten." King's paperback publisher bought the book for 550,000.
In a 1969 installment of "The Garbage Truck", a column King wrote for the University of Maine at Orono's campus newspaper, King foreshadowed the coming of 'Salem's Lot by writing: "In the early 1800s a whole sect of Shakers, a rather strange, religious persuasion at best, disappeared from their village (Jeremiah's Lot) in Vermont. The town remains uninhabited to this day."
In addition to Dracula, Shirley Jackson's The Haunting of Hill House (the opening passage of which King employed as an epigraph for Part One of his novel) and Grace Metalious' Peyton Place are often cited as inspirations for 'Salem's Lot.
Read more about this topic: 'Salem's Lot
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