Comic Strip
Originally drawn in pantomime by Baker, The Sad Sack debuted June 1942 as a comic strip in the first issue of Yank, the Army Weekly. It proved popular, and a hardcover collection of Baker's wartime Sad Sack strips was published by Simon & Schuster, Inc. in 1944, with a follow-up, The New Sad Sack (1946). The original book was concurrently published as an Armed Services edition mass market paperback, in that edition's standard squarebound, horizontal, 5 5/8" × 4" format, by Editions for the Armed Services, Inc., a non-profit organization of The Council on Books in Wartime; it was #719 in the series of Armed Service editions.
After the war ended, The Sad Sack ran in newspaper syndication in the United States until 1957. Baker then sold the rights to Harvey Comics, which produced a large number of commercial spin-offs.
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“Commercial jazz, soap opera, pulp fiction, comic strips, the movies set the images, mannerisms, standards, and aims of the urban masses. In one way or another, everyone is equal before these cultural machines; like technology itself, the mass media are nearly universal in their incidence and appeal. They are a kind of common denominator, a kind of scheme for pre-scheduled, mass emotions.”
—C. Wright Mills (191662)