Musical Style
The style of music S Club 7 normally falls under is pop, or more specifically bubblegum pop, as well as manufactured pop. This is certainly the case for their first album, S Club where simple lyrics, three-chord structures and danceable beats define it so. Their first two singles saw vocals shared equally amongst the seven members of the group, and it was not until their third single, "Two in a Million" that O'Meara became known as their lead vocalist. Although the band were to progressively change their style over the four years they were together, even their first album had many tracks atypical of the pop genre: "You're My Number One" and "Everybody Wants Ya" were motown driven whereas "Viva La Fiesta" and "It's A Feel Good Thing", were both "bouncy, salsa-driven Latino songs".
Over the years, their style and direction changed progressively with each new album. Their second album 7, had songs which had styles far removed from the traditional pop songs rival pop bands of the nineties were releasing. With the release of "Natural" in 2000, S Club 7 showcased a new, R&B-lite sound. The release of their third album, Sunshine, gave audiences their biggest change: the album contained tracks such as the disco-influenced, "Don't Stop Movin'" and the R&B ballad, "Show Me Your Colours". The album marked a more mature approach for the band.
With the departure of Cattermole, S Club released their fourth and final album, Seeing Double which contained many songs with styles not yet explored by the group. The group released "Alive" which was a "power-packed dance floor filler", a style which matched that of their final single "Love Ain't Gonna Wait for You". The album also contained many other dance tracks and songs far removed from their original bubblegum pop stylings, such as the "sex for the CBBC generation" in "Hey Kitty Kitty". Although, in one review, referring to "Gangsta Love", "S Club's spiritual home is the suburban disco, not urban underground clubs, and their attempt to go garage on "Gangsta Love" ends up amusing rather than authentic".
Throughout their releases, S Club 7 always kept their original pop roots, with songs such as "Reach", "You" and "Say Goodbye"
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