Roy Rogers Restaurants - Plamondon Companies

Plamondon Companies

Plamondon Companies took the lead among franchisees in developing products, hosting training sessions and shooting new food photography for their stores. Plamondon Companies is run by Jim Plamondon and Peter Plamondon Jr., the two sons of Peter Plamondon Sr., head of the restaurant division at Marriott when the Roy Rogers brand was created. Roy Rogers was relaunched as Roy Rogers Franchise Company, LLC in 2002 when Plamondon Companies bought the trademark and franchise system from Imasco, the former owner of Hardee's. In 1997, CKE Restaurants acquired Hardee's from Imasco, but Imasco held on to the Roy Rogers trademark and franchise system. Plamondon negotiated with Imasco for about three years before a private purchase agreement was reached in 2002. The first new Roy Rogers restaurant after many years of decline was opened in Frederick, Maryland by Plamondon in 2000 and saw lines out the door.

Based in Frederick, Maryland, The Plamondon Companies is a privately held company with annual revenues of $20 million a year. In 1980, The Plamondon Companies opened its doors with their first Roy Rogers restaurant. As of 2012, there are 20 company-owned Roy Rogers Restaurants, while franchisees operate the rest. The company is seeking franchisees to continue Roy Rogers expansion throughout the northeast region.