Ross Perot - 1992 Presidential Candidacy

1992 Presidential Candidacy

On February 20, 1992, he appeared on CNN's Larry King Live and announced his intention to run as an independent if his supporters could get his name on the ballot in all fifty states. With such declared policies as balancing the federal budget, a firm pro-choice stance on abortion, expansion of the war on drugs, ending outsourcing of jobs, opposition to gun control, belief in protectionism on trade, advocating the Environmental Protection Agency and enacting electronic direct democracy via "electronic town halls," he became a potential candidate and soon polled roughly even with the two major party candidates.

Perot's candidacy received increasing media attention when the competitive phase of the primary season ended for the two major parties. With the insurgent candidacies of Republican Pat Buchanan and Democrat Jerry Brown winding down, Perot was the natural beneficiary of populist resentment toward establishment politicians. On May 25, 1992 he was featured on the cover of Time with the title "Waiting for Perot," an allusion to Samuel Beckett's play Waiting for Godot.

Several months before the Democratic and Republican conventions, Perot filled the vacuum of election news, as his supporters began petition drives to get him on the ballot in all fifty states. This sense of momentum was reinforced when Perot employed two savvy campaign managers in Democrat Hamilton Jordan and Republican Ed Rollins. In July, while Perot was pondering whether to run for office, his supporters established a campaign organization United We Stand America. Perot was late in making formal policy proposals, but most of what he did call for were intended to reduce the deficit. He wanted a gasoline tax increase and some cutbacks of Social Security.

By the summer Perot commanded a lead in the presidential race with thirty-nine percent of the vote. By mid-July, the Washington Post reported that Perot's campaign managers were becoming increasingly disillusioned by his unwillingness to follow their advice to be more specific on issues, and his need to be in full control of operations with such tactics as forcing volunteers to sign loyalty oaths. Perot's poll numbers began to slip to 25%, and his advisers warned that if he continued to ignore them, he would fall into single digits. Co-manager Hamilton Jordan threatened to quit, and on July 15, Ed Rollins resigned after Perot fired advertisement specialist Hal Riney, who worked with Rollins on the Reagan campaign. Rollins would later claim that a member of the campaign accused him of being a Bush plant with ties to the CIA. Amidst the chaos, Perot's support fell to 20%. The next day, Perot announced on Larry King Live that he would not seek the presidency. He explained that he did not want the House of Representatives to decide the election if the result caused the electoral college to be split. Perot eventually stated the reason was that he received threats that digitally altered photographs would be released by the Bush campaign to sabotage his daughter's wedding. Regardless of the reasons for withdrawing, his reputation was badly damaged. Many of his supporters felt betrayed and public opinion polls would subsequently show a large negative view of Perot that was absent prior to his decision to end the campaign.

In September he qualified for all fifty state ballots. On October 1, he announced his intention to reenter the presidential race. He said that Republican operatives had wanted to reveal compromising photographs of his daughter, which would disrupt her wedding, and he wanted to spare her from embarrassment. He campaigned in 16 states and spent an estimated $12.3 million of his own money. Perot employed the innovative strategy of purchasing half-hour blocks of time on major networks for infomercial-type campaign advertisements; this advertising garnered more viewership than many sitcoms, with one Friday night program in October attracting 10.5 million viewers.

Perot's running mate was retired Vice Admiral James Stockdale, a highly-decorated former Vietnam prisoner of war (POW). In December 1969 he organized and flew to North Vietnam in an attempt to deliver thirty tons of supplies to beleaguered American POWs in North Vietnam. Although North Vietnam blocked the flights, the effort was instrumental in bringing the plight of those POWs to the world's attention and their captors soon began treating them better.

At one point in June, Perot led the polls with 39% (versus 31% for Bush and 25% for Clinton). Just prior to the debates, Perot received 7-9% support in nationwide polls. It is likely that the debates played a significant role in his ultimate receipt of 19% of the popular vote. Although his answers during the debates were often general, many Democrats and Republicans conceded that Perot won at least the first debate. In the debate he remarked: "Keep in mind our Constitution predates the Industrial Revolution. Our founders did not know about electricity, the train, telephones, radio, television, automobiles, airplanes, rockets, nuclear weapons, satellites, or space exploration. There's a lot they didn't know about. It would be interesting to see what kind of document they'd draft today. Just keeping it frozen in time won't hack it."

Perot denounced Congress for its inaction in his speech at the National Press Club in Washington, D.C., on March 18, 1992. Perot said:

This city has become a town filled with sound bites, shell games, handlers, media stuntmen who posture, create images, talk, shoot off Roman candles, but don't ever accomplish anything. We need deeds, not words, in this city.

In the 1992 election, he received 18.9% of the popular vote, approximately 19,741,065 votes (but no electoral college votes), making him the most successful third-party presidential candidate in terms of the popular vote since Theodore Roosevelt in the 1912 election. Unlike Perot, however, some other third party candidates since Roosevelt have won electoral college votes. (Robert La Follette had 13 in 1924, Strom Thurmond had 39 in 1948, George Wallace had 46 in 1968 and John Hospers won one in 1972). Compared with Thurmond and Wallace, who polled very strongly in a small number of states, Perot's vote was more evenly spread across the country. Perot managed to finish second in two states: In Maine, Perot received 30.44% of the vote to Bush's 30.39% (Clinton won Maine with 38.77%); in Utah, Perot received 27.34% of the vote to Clinton's 24.65% (Bush won Utah with 43.36%). Although Perot won no state, he received the most votes in some counties, including Trinity County, California.

A detailed analysis of voting demographics revealed that Perot's support drew heavily from across the political spectrum, with 20% of his votes coming from self-described liberals, 27% from self-described conservatives, and 53% coming from self-described moderates. Economically, however, the majority of Perot voters (57%) were middle class, earning between $15,000 and $49,000 annually, with the bulk of the remainder drawing from the upper middle class (29% earning more than $50,000 annually). Exit polls also showed that Ross Perot drew 38% of his vote from Bush, and 38% of his vote from Clinton, while the rest of his voters would have stayed home had he not been on the ballot.

Based on his performance in the popular vote in 1992, Perot was entitled to receive federal election funding for 1996. Perot remained in the public eye after the election and championed opposition to the North American Free Trade Agreement (NAFTA), urging voters to listen for the "giant sucking sound" of American jobs heading south to Mexico should NAFTA be ratified.