Romance Comics - Decline and Golden Age Demise

Decline and Golden Age Demise

Following the implementation of the Comics Code in 1954, publishers of romance comics self-censored the content of their publications, making the stories bland and innocent with the emphasis on traditional patriarchial concepts of women's behavior, gender roles, domesticity, and marriage. When the sexual revolution questioned the values promoted in romance comics, along with the decline in comics in general, romance comics began their slow fade. DC Comics, Marvel Comics and Charlton Comics carried a few romance titles into the middle 1970s, but the genre never regained the level of popularity it once enjoyed. The heyday of romance comics came to an end with the last issues of Young Romance and Young Love in the middle 1970s.

Charlton and DC artist and editor Dick Giordano stated in 2005: "irls simply outgrew romance comics ... too tame for the more sophisticated, sexually liberated, women's libbers were able to see nudity, strong sexual content, and life the way it really was in other media. Hand holding and pining after the cute boy on the football team just didn't do it anymore, and the Comics Code wouldn't pass anything that truly resembled real-life relationships."

Decades later, romance-themed comics made a modest resurgence with Arrow Publications' "My Romance Stories", Dark Horse Comics' manga-style adaptations of Harlequin novels, and long-running serials such as Strangers in Paradise — described by one reviewer as an attempt "to single-handedly update an entire genre with a new, skewed look at relationships and friendships."

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