President of Ford Motor Company
In 1946, Charles "Tex" Thornton, a colonel under whom McNamara had served, put together a group of officers from his AAF Statistical Control operation to go into business together. Thornton had seen an article in Life magazine portraying Ford as being in dire need of reform. Henry Ford II, himself a World War II veteran from the Navy, hired the entire group of 10, including McNamara.
The "Whiz Kids", as they came to be known, helped the money-losing company reform its chaotic administration through modern planning, organization and management control systems. Whiz Kids origins: Because of their youth, combined with asking lot of questions, Ford employees initially and disparagingly, referred to them as the "Quiz Kids". In a remarkable "turning of the tables", these Quiz Kids rebranded themselves as the "Whiz Kids" and backed-up their new moniker with performance driven results. Starting as manager of planning and financial analysis, he advanced rapidly through a series of top-level management positions.
McNamara was a force behind the wildly popular Ford Falcon sedan, introduced in the fall of 1959— a small, simple and inexpensive-to-produce counter to the large, expensive vehicles prominent in the late 1950s. McNamara placed a high emphasis on safety: the Lifeguard options package introduced the seat belt (a novelty at the time) and a dished steering wheel which help prevent the driver's being impaled on the steering column.
After the Lincoln line's very large 1958, 1959 and 1960 models proved unpopular, McNamara pushed for smaller versions, such as the 1961 Lincoln Continental — now an icon among 1960s automobiles.
On November 9, 1960, McNamara became the first president of Ford from outside the Ford family. He received substantial credit for Ford's postwar success.
Read more about this topic: Robert McNamara
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