Robert Ley - Strength Through Joy

Strength Through Joy

Hitler and Ley were aware that the suppression of the trade unions and the prevention of wage increases by the Trustees of Labour system, when coupled with their relentless demands for increased productivity to hasten German rearmament, created a real risk of working-class discontent. In November 1933, as a means of preventing labour disaffection, the DAF established Strength Through Joy (Kraft durch Freude, KdF), to provide a range of benefits and amenities to the German working class and their families. These included subsidised holidays both at resorts across Germany and in "safe" countries abroad (particularly Italy). Some of the world's first purpose built cruise-liners, the Wilhelm Gustloff and the Robert Ley, were built to take KdF members on Mediterranean cruises.

Other KdF programs included concerts, opera and other forms of entertainment in factories and other workplaces, free physical education and gymnastics training and coaching in sports such as football, tennis and sailing. All this was paid for by the DAF, at a cost of 29 million Reichsmarks a year by 1937, and ultimately by the workers themselves through their dues, although the employers also contributed. KdF was one of the Nazi regime's most popular programs, and played a large part in reconciling the working class to the regime, at least before 1939.

The DAF and KdF's most ambitious program was the "people's car", the Volkswagen, originally a project undertaken at Hitler's request by the car-maker Ferdinand Porsche. When the German car industry was unable to meet Hitler's demand that the Volkswagen be sold at 1,000 Reichsmarks or less, the project was taken over by the DAF. This brought Ley's old socialist tendencies back into prominence. The party, he said, had taken over where private industry had failed, because of the "short-sightedness, malevolence, profiteering and stupidity" of the business class. Now working for the DAF, Porsche built a new Volkswagen factory at Fallersleben, at a huge cost which was partly met by raiding the DAF's accumulated assets and misappropriating the dues paid by DAF members. The Volkswagen was sold to German workers on an installment plan, and the first models appeared in February 1939. The outbreak of war, however, meant that none of the 340,000 workers who paid for a car ever received one. The entire project was financially unsound, and only the corruption and lack of accountability of the Nazi regime made it possible.