Road Safety - Information Campaigns

Information Campaigns

Information campaigns can be used to raise awareness of initiatives designed to reduce road casualty levels. Examples include:

  • Decade of Action by World Health Organization and Fédération Internationale de l'Automobile (2011-2020)
  • traffic awareness campaigns such as the "one false move" campaign documented by Hillman et al.
  • Speeding. No one thinks big of you. (New South Wales, Australia, 2007)
  • Road Safety is no Accident World Health Organization
  • Designated driver campaign, (U.S., 1970s-present)
  • Click It or Ticket, (U.S., 1993–present)
  • Clunk Click Every Trip (UK 1971)
  • Green Cross Code (UK 1970–present)

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