How Ripple Works
The Ripple web site generates revenue through two routes: clicking and searching.
A user can click to choose a preferred form of charity, bringing up an advertisement from a sponsor. The sponsor pays Ripple every time an advertisement is viewed, Ripple assigns the sponsor payment to the charity of the web user's choice.
Users can also use the in-built search engine, powered by Google Co-op. Each search generates advertising revenue.
Ripple also enjoys a presence in online social networks such as Facebook and MySpace. Users are now able to add applets that function in the same way as the Ripple web site to their profiles and display how philanthropic they are via a 'contributions' count.
Read more about this topic: Ripple (charitable Organisation)
Famous quotes containing the words ripple and/or works:
“The pure serene of memory in one man,—
A ripple widening from a single stone
Winding around the waters of the world.”
—Theodore Roethke (1908–1963)
“The works of women are symbolical.
We sew, sew, prick our fingers, dull our sight,
Producing what? A pair of slippers, sir,
To put on when you’re weary or a stool
To stumble over and vex you ... “curse that stool!”
Or else at best, a cushion, where you lean
And sleep, and dream of something we are not,
But would be for your sake. Alas, alas!
This hurts most, this ... that, after all, we are paid
The worth of our work, perhaps.”
—Elizabeth Barrett Browning (1806–1861)