How Ripple Works
The Ripple web site generates revenue through two routes: clicking and searching.
A user can click to choose a preferred form of charity, bringing up an advertisement from a sponsor. The sponsor pays Ripple every time an advertisement is viewed, Ripple assigns the sponsor payment to the charity of the web user's choice.
Users can also use the in-built search engine, powered by Google Co-op. Each search generates advertising revenue.
Ripple also enjoys a presence in online social networks such as Facebook and MySpace. Users are now able to add applets that function in the same way as the Ripple web site to their profiles and display how philanthropic they are via a 'contributions' count.
Read more about this topic: Ripple (charitable Organisation)
Famous quotes containing the words ripple and/or works:
“The forest waves, the morning breaks,
The pastures sleep, ripple the lakes,
Leaves twinkle, flowers like persons be
And life pulsates in rock or tree.”
—Ralph Waldo Emerson (1803–1882)
“The discovery of Pennsylvania’s coal and iron was the deathblow to Allaire. The works were moved to Pennsylvania so hurriedly that for years pianos and the larger pieces of furniture stood in the deserted houses.”
—For the State of New Jersey, U.S. public relief program (1935-1943)