How Ripple Works
The Ripple web site generates revenue through two routes: clicking and searching.
A user can click to choose a preferred form of charity, bringing up an advertisement from a sponsor. The sponsor pays Ripple every time an advertisement is viewed, Ripple assigns the sponsor payment to the charity of the web user's choice.
Users can also use the in-built search engine, powered by Google Co-op. Each search generates advertising revenue.
Ripple also enjoys a presence in online social networks such as Facebook and MySpace. Users are now able to add applets that function in the same way as the Ripple web site to their profiles and display how philanthropic they are via a 'contributions' count.
Read more about this topic: Ripple (charitable Organisation)
Famous quotes containing the words ripple and/or works:
“The forest waves, the morning breaks,
The pastures sleep, ripple the lakes,
Leaves twinkle, flowers like persons be
And life pulsates in rock or tree.”
—Ralph Waldo Emerson (1803–1882)
“The slightest living thing answers a deeper need than all the works of man because it is transitory. It has an evanescence of life, or growth, or change: it passes, as we do, from one stage to the another, from darkness to darkness, into a distance where we, too, vanish out of sight. A work of art is static; and its value and its weakness lie in being so: but the tuft of grass and the clouds above it belong to our own travelling brotherhood.”
—Freya Stark (b. 1893–1993)