How Ripple Works
The Ripple web site generates revenue through two routes: clicking and searching.
A user can click to choose a preferred form of charity, bringing up an advertisement from a sponsor. The sponsor pays Ripple every time an advertisement is viewed, Ripple assigns the sponsor payment to the charity of the web user's choice.
Users can also use the in-built search engine, powered by Google Co-op. Each search generates advertising revenue.
Ripple also enjoys a presence in online social networks such as Facebook and MySpace. Users are now able to add applets that function in the same way as the Ripple web site to their profiles and display how philanthropic they are via a 'contributions' count.
Read more about this topic: Ripple (charitable Organisation)
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A ripple widening from a single stone
Winding around the waters of the world.”
—Theodore Roethke (1908–1963)
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—Henry David Thoreau (1817–1862)