Life After Racing
Richard Petty is currently a spokesman for Liberty Medical, Cheerios and GlaxoSmithKline products Nicorette and Goody's Headache Powder. Richard and his son Kyle have lent their talent to host "Lifting It Right" a lift safety training DVD produced and distributed by the Automotive Lift Institute(ALI); it is used in high school vocational programs and community colleges. He has recorded public service announcements for Civitan International, a nonprofit organization of which he is a former member. He is usually seen wearing his trademark sunglasses and a Charlie One Horse cowboy hat, with a large snakeskin hat band and a plume of rooster feathers at the front. In 1996, he was the Republican nominee for North Carolina Secretary of State, but was defeated by State Senator Elaine Marshall in the general election. Petty was mistakenly seen as a shoo-in and his campaigning was sporadic. Following his loss, Petty stated "If I had known I wasn't going to win, I wouldn't have run." He was cast as "The King" in Pixar's 2006 animated film Cars as his 1970 Plymouth Superbird with the number "43", with his wife Lynda Petty appearing as "Mrs. The King" (a Chrysler Town and Country). A cereal "43's" was created with Petty information on the boxes.
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