Richard Nixon - 1968 Presidential Election

1968 Presidential Election

At the end of 1967, Nixon told his family he planned to run for president a second time. Although Pat Nixon did not always enjoy public life (for example, she had been embarrassed by the need to reveal how little the family owned in the Checkers speech), she was supportive of her husband's ambitions. Nixon believed that with the Democrats torn over the issue of the Vietnam War, a Republican had a good chance of winning, although he expected the election to be as close as in 1960.

One of the most tumultuous primary election seasons ever began as the Tet Offensive was launched, followed by the withdrawal of President Johnson as a candidate after doing unexpectedly poorly in the New Hampshire primary; it concluded with the assassination of one of the Democratic candidates, Senator Robert F. Kennedy just moments after his victory in the California primary. On the Republican side, Nixon's main opposition was Michigan Governor George Romney, though New York Governor Nelson Rockefeller and California Governor Ronald Reagan each hoped to be nominated in a brokered convention. Nixon secured the nomination on the first ballot. He selected Maryland Governor Spiro Agnew as his running mate, a choice which Nixon believed would unite the party, appealing to both Northern moderates and Southerners disaffected with the Democrats.

Nixon's Democratic opponent in the general election was Vice President Hubert Humphrey, who was nominated at a convention marked by violent protests. Throughout the campaign, Nixon portrayed himself as a figure of stability during a period of national unrest and upheaval. He appealed to what he later called the "silent majority" of socially conservative Americans who disliked the hippie counterculture and the anti-war demonstrators. Agnew became an increasingly vocal critic of these groups, solidifying Nixon's position with the right.

Nixon waged a prominent television advertising campaign, meeting with supporters in front of cameras. He stressed that the crime rate was too high, and attacked what he perceived as a surrender by the Democrats of the United States' nuclear superiority. Nixon promised "peace with honor" in the Vietnam War and proclaimed that "new leadership will end the war and win the peace in the Pacific". He did not release specifics of how he hoped to end the war, resulting in media intimations that he must have a "secret plan". His slogan of "Nixon's the One" proved to be effective.

In a three-way race between Nixon, Humphrey, and independent candidate Alabama Governor George Wallace, Nixon defeated Humphrey by nearly 500,000 votes (seven-tenths of a percentage point), with 301 electoral votes to 191 for Humphrey and 46 for Wallace. In his victory speech, Nixon pledged that his administration would try to bring the divided nation together. Nixon said: "I have received a very gracious message from the Vice President, congratulating me for winning the election. I congratulated him for his gallant and courageous fight against great odds. I also told him that I know exactly how he felt. I know how it feels to lose a close one."