Reo Flying Cloud and Reo Royale
REO's two most memorable cars were its Reo Flying Cloud introduced in 1927 and the Reo Royale 8 of 1931.
The Flying Cloud was the first car to use Lockheed's new hydraulic internal expanding brake system and featured styling by Fabio Segardi. While Ned Jordan is credited with changing the way advertising was written with his "Somewhere West of Laramie" ads for his Jordan Playboy, Reo's Flying Cloud—a name that provoked evocative images of speed and lightness—changed the way automobiles would be named in the future. It has a 115" wheelbase. The final REO model of 1936 was a Flying Cloud.
The 1931 Reo Royale was a trendsetting design, introducing design elements that were a precedent for true automotive streamlining in the American market. The model was vended until 1935. Beverly Kimes, editor of the Standard Catalog of American Cars, terms the Royale "the most fabulous Reo of all". In addition to its coachwork by Murray designed by their Amos Northup, the Royale also provided buyers with a 125 hp (93 kW) straight-eight with a nine bearing crankshaft, one shot lubrication, and thermostatically controlled radiator shutters. The Royale rode upon factory wheelbases of 131 and 135 inches (3,400 mm); a 1932 custom version rode upon a 152-inch (3,900 mm) wheelbase. The Royale also featured REO's semi-automatic transmission, the Self-Shifter.
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REO runabout 1906
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REO Touring 1919
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REO Fire Truck
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REO Bus 1934
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REO Speed Wagon Truck 1939
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A portion of REO's 1917 line of cars
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REO advertisement in 1953 (back cover of the October 1953 issue of Popular Mechanics)
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REO bus in Norway
Read more about this topic: REO Motor Car Company
Famous quotes containing the words flying and/or cloud:
“Years in wingspans go
Across and over our heads. Watch them:
They are flying east. They are flying to the ebb
Of dark.”
—Philip Larkin (1922–1986)
“Hast ‘ou fashioned so airy a mood
To draw up leaf from the root?
Hast ‘ou found a cloud so light
As seemed neither mist nor shade?”
—Ezra Pound (1885–1972)