Relax (song) - Release and Controversy

Release and Controversy

Morley intentionally courted scandal with the promotion of "Relax". ZTT initiated the ad campaign for "Relax" with two quarter-page ads in the British music press. The first ad featured images of Rutherford in a sailor cap and a leather vest, and Johnson with a shaved head and rubber gloves. The images were accompanied by the phrase "ALL THE NICE BOYS LOVE SEA MEN" and declared "Frankie Goes to Hollywood are coming ... making Duran Duran lick the shit off their shoes ... Nineteen inches that must be taken always." The second ad promised "theories of bliss, a history of Liverpool from 1963 to 1983, a guide to Amsterdam bars".

When first released in November 1983, the initial progress of "Relax" on the UK Top 75 was sluggish. First charting at number 67, by its seventh week on the chart it had progressed only to number 35, even falling back slightly during that time. But then on Thursday 5 January 1984, Frankie Goes to Hollywood performed "Relax" on the BBC flagship television chart show, Top of the Pops. The following week it soared to number 6. On 11 January 1984, Radio 1 disc jockey Mike Read expressed on air his distaste for both the record's suggestive sleeve (designed by Anne Yvonne Gilbert) and its lyrics. He announced his refusal to play the record, not knowing that the BBC had just decided that the song was not to be played on the BBC anyway.

In support of their disc jockey, BBC Radio banned the single from its shows a reported two days later (although certain prominent night-time BBC shows — including those of Kid Jensen and John Peel — continued to play the record, as they saw fit, throughout 1984). The now-banned "Relax" rose to number 2 in the charts by 17 January, and hit the number-one spot on 24 January. By this time, the BBC Radio ban had extended to Top of the Pops as well, which displayed a still picture of the group during its climactic Number One announcement, before airing a performance by a non-Number One artist.

This went on for the five weeks that "Relax" was at number one. It then began a slow decline on the charts, falling back as far as number 31 in May 1984 before returning to number two in July whilst Frankie's follow-up single "Two Tribes" held the UK number-one spot. In the end, "Relax" remained on the Top 75 for 48 consecutive weeks and returned in February 1985 for four more, giving a total of 52.

The ban became an embarrassment for the BBC, especially given that UK commercial radio and television stations were still playing the song. Later in 1984 the ban was lifted and "Relax" featured on both the Christmas Day edition of Top of the Pops and Radio 1's rundown of the best-selling singles of the year.

Throughout the "Relax" controversy, the band continued to publicly deny that the song's lyrics were sexual. Nevertheless, by 1984, it was clear that the public were aware of the sexual nature of the lyrics, but the scandal had fuelled sales anyway. In 1985, with the release of the Welcome to the Pleasuredome album (which included "Relax"), the band dropped any public pretense about the lyrics:

Everything I say is complete lies. Like, when people ask you what 'Relax' was about, when it first came out we used to pretend it was about motivation, and really it was about shagging. —Mark O'Toole, Welcome to the Pleasuredome album liner notes

The track was reissued in September 1993, the first of a string of Frankie Goes to Hollywood singles to be reissued in this year. It debuted at a high number six on the UK singles chart and peaked at number five the next week. It spent seven weeks on the Top 75 this time, thus extending its combined total to 59, making it the 3rd longest runner of all time (seven other singles have since surpassed it; now it is in joint 10th place).