Media Career and Personal Life
French mobile game publisher Gameloft announced on November 21, 2006 that it had signed Bush as its cover athlete for Reggie Bush Pro Football 2007, which was made available in January 2007 across multiple wireless carriers and cell phones. This marked the second cover endorsement for Bush, who was the cover athlete of Electronic Arts' NCAA Football 07. Gameloft did not secure the NFL license for this mobile game, which means that actual team names, logos and NFLPA players (aside from Bush) were not incorporated into the gameplay. In 2007, he appeared in Ciara's music video "Like a Boy".
On June 26, 2007, David Beckham's first major U.S. TV ad campaign since joining the Los Angeles Galaxy made its debut via the web. Titled "Futbol Meets Football", it paired Beckham with Bush in a 13-part video series, with additional television, radio and online promotion by Adidas.
In August 2007, he signed a deal with Sirius Satellite Radio to be a weekly announcer for the 2007 season.
At one time Bush dated WWE Diva Eve Torres while at USC. Bush then dated Kim Kardashian. Their relationship began after being introduced by Matt Leinart at the 2007 ESPY Awards. They split on July 27, 2009 and got back together on September 28, 2009. They split again in late March 2010.
Bush was nominated for Male Athlete of the Year at the 2007 and 2009 BET Awards.
Bush was featured almost shirtless on the February 2010 cover of Essence as part of an issue about "Black Men, Love & Relationships." However, this appearance generated controversy as some among the magazine's readers took offense to Bush on the cover of such an issue, at the time he was involved with Kim Kardashian and Bush was accused of only dating non-black women.
Also in 2010, Bush's fundraising work for organizations that benefit Haiti and diamond-producing countries in Africa earned him a nomination for the VH1 Do Something Awards. Specifically, Bush worked on behalf of the Diamond Empowerment Fund, visiting Botswana and South Africa and raising money for education there. He is a founding member of the Fund's Athletes for Africa program. The awards show, produced by VH1, is dedicated to honoring people who do good and is powered by Do Something, an organization that aims to empower, celebrate, and inspire young people.
In March 2012, Reggie became a partner and spokesperson for skincare company Barc, makers of Bump Down Razor Bump Relief.
In October 2012, it was reported that Bush and his girlfriend of over a year, Lilit Avagyan, were expecting their first child together.
Read more about this topic: Reggie Bush
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