Publicity Events
A red carpet is also used in gala celebrity events such as the Academy Awards, Met Ball and Baftas. Whilst the awards take place inside, much of the publicity and excitement takes place outside with journalists discussing the red carpet fashions, what designers are being worn by which stars and photographers taking pictures. This is now a spectacular international product placement arena of great importance to the fashion industry. Red carpets are often coupled with publicity backdrops which contain brand logos or emblems for photography purposes.
Carpeting in other colors may replace red in some instances to honor a certain cause or for a sponsored event, the sponsor's logo colors, such as a "green carpet" to promote environmental awareness, or for the Nickelodeon Kids' Choice Awards, an orange carpet is used instead to go with the network's primary imaging color.
Red carpets are now also used at non-royalty or celebrity events such as weddings.
Read more about this topic: Red Carpet
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