Image and Marketing
Red Bull have been very vocal about wanting to make F1 'fun' again. One way in which they went about doing that was by employing Mark Gallagher, who was head of marketing for nine years at Jordan, itself an exciting brand in the late 1990s. Red Bull also started The Red Bulletin, a satirical magazine that is released four times per race weekend and distributed to the paddock and to members of the public from behind the main grandstand at each track.
In the 2006 Monaco Grand Prix, they supported the movie Superman Returns, which continues the line of marketing events begun by the Star Wars: Episode III promotion of 2005 (in the 2005 race, the pit crew dressed up as clone troopers) and the Ocean's Twelve promotion of 2004 when the team ran under the Jaguar Racing banner. When David Coulthard finished third in the 2006 race, he donned a Superman cape for his appearance on the podium.
Read more about this topic: Red Bull Racing
Famous quotes containing the words image and and/or image:
“The image cannot be dispossessed of a primordial freshness, which idea can never claim. An idea is derivative and tamed. The image is in the natural or wild state, and it has to be discovered there, not put there, obeying its own law and none of ours. We think we can lay hold of image and take it captive, but the docile captive is not the real image but only the idea, which is the image with its character beaten out of it.”
—John Crowe Ransom (1888–1974)
“The whole world is an omen and a sign. Why look so wistfully in a corner? Man is the Image of God. Why run after a ghost or a dream? The voice of divination resounds everywhere and runs to waste unheard, unregarded, as the mountains echo with the bleatings of cattle.”
—Ralph Waldo Emerson (1803–1882)