Image and Marketing
Red Bull have been very vocal about wanting to make F1 'fun' again. One way in which they went about doing that was by employing Mark Gallagher, who was head of marketing for nine years at Jordan, itself an exciting brand in the late 1990s. Red Bull also started The Red Bulletin, a satirical magazine that is released four times per race weekend and distributed to the paddock and to members of the public from behind the main grandstand at each track.
In the 2006 Monaco Grand Prix, they supported the movie Superman Returns, which continues the line of marketing events begun by the Star Wars: Episode III promotion of 2005 (in the 2005 race, the pit crew dressed up as clone troopers) and the Ocean's Twelve promotion of 2004 when the team ran under the Jaguar Racing banner. When David Coulthard finished third in the 2006 race, he donned a Superman cape for his appearance on the podium.
Read more about this topic: Red Bull Racing
Famous quotes containing the words image and and/or image:
“We have no participation in Being, because all human nature is ever midway between being born and dying, giving off only a vague image and shadow of itself, and a weak and uncertain opinion. And if you chance to fix your thoughts on trying to grasp its essence, it would be neither more nor less than if your tried to clutch water.”
—Michel de Montaigne (1533–1592)
“Our ego ideal is precious to us because it repairs a loss of our earlier childhood, the loss of our image of self as perfect and whole, the loss of a major portion of our infantile, limitless, ain’t-I-wonderful narcissism which we had to give up in the face of compelling reality. Modified and reshaped into ethical goals and moral standards and a vision of what at our finest we might be, our dream of perfection lives on—our lost narcissism lives on—in our ego ideal.”
—Judith Viorst (20th century)