RealNames was a company founded in 1997 by Keith Teare. Its goal was to create a multilingual keyword-based naming system for the Internet that would translate keywords typed into the address bar of Microsoft's Internet Explorer web browser to Uniform Resource Identifiers, based on the existing Domain Name System, that would access the page registered by the owner of the RealNames keyword.
In effect, to users of Internet Explorer, RealNames became a domain registry which was capable of registering names that worked without needing to belong to a top level domain such as ".com" or ".net". RealNames and its backers expected this to be a lucrative source of income, and it raised more than $130m of funding for its venture.
RealNames was dependent on maintaining its association with Microsoft that enabled the RealNames service on Microsoft's web browser. RealNames shut down operations in 2002 following a decision by Microsoft to redirect the 1 billion page views per calendar quarter that RealNames were resolving from the browser address bar into the MSN search engine.
Famous quotes containing the words real and/or names:
“I know those little phrases that seem so innocuous and, once you let them in, pollute the whole of speech. Nothing is more real than nothing. They rise up out of the pit and know no rest until they drag you down into its dark.”
—Samuel Beckett (1906–1989)
“At night thousands of names and slogans are outlined in neon, and searchlight beams often pierce the sky, perhaps announcing a motion picture premiere, perhaps the opening of a new hamburger stand.”
—For the State of California, U.S. public relief program (1935-1943)