Reagan Democrat - Overview

Overview

The term can also be used to describe moderate Democrats who are more conservative than liberal on certain issues like national security and immigration. The term Reagan Democrat also refers to the vast sway that Reagan held over the House of Representatives during his presidency, even though the house had a Democratic majority during both of his terms. The term also hearkens back to Richard Nixon's Silent Majority; a concept that Ronald Reagan himself used during his political campaigns in the 1970s.

The work of Democratic pollster Stan Greenberg is a classic study of Reagan Democrats. Greenberg analyzed white ethnic voters (largely unionized auto workers) in Macomb County, Michigan, just north of Detroit. The county voted 63 percent for John F. Kennedy in 1960, but 66 percent for Reagan in 1980. He concluded that "Reagan Democrats" no longer saw Democrats as champions of their working class aspirations, but instead saw them as working primarily for the benefit of others: the very poor, feminists, the unemployed, African Americans, Latinos, and other groups. In addition, Reagan Democrats enjoyed gains during the period of economic prosperity that coincided with the Reagan administration following the "malaise" of the Carter administration. They also supported Reagan's strong stance on national security and opposed the 1980s Democratic Party on such issues as pornography, crime, and high taxes.

Greenberg periodically revisited the voters of Macomb County as a barometer of public opinion until he conducted a 2008 exit poll that found "nearly 60 percent" of Macomb County voters were "'comfortable' with Mr. Obama," drawing the conclusion that Macomb County had "become normal and uninteresting" and "illustrates America's evolving relationship with race." As such, Greenberg stated in an op-ed for the New York Times that, "I’m finished with the Reagan Democrats of Macomb County in suburban Detroit after making a career of spotlighting their middle-class anger and frustrations about race and Democratic politicians."