Direct Marketing
RDA offers many mail-order products included with "sweepstakes" or contests. U.S. Reader's Digest and the company's other U.S. magazines do not use sweepstakes in their direct mail promotions.
Read more about this topic: Reader's Digest
Famous quotes containing the word direct:
“The shortest route is not the most direct one, but rather the one where the most favorable winds swell our sails:Mthat is the lesson that seafarers teach. Not to abide by this lesson is to be obstinate: here, firmness of character is tainted with stupidity.”
—Friedrich Nietzsche (1844–1900)