Direct Marketing
RDA offers many mail-order products included with "sweepstakes" or contests. U.S. Reader's Digest and the company's other U.S. magazines do not use sweepstakes in their direct mail promotions.
Read more about this topic: Reader's Digest
Famous quotes containing the word direct:
“An inexperienced heraldist resembles a medieval traveler who brings back from the East the faunal fantasies influenced by the domestic bestiary he possessed all along rather than by the results of direct zoological exploration.”
—Vladimir Nabokov (1899–1977)