Direct Marketing
RDA offers many mail-order products included with "sweepstakes" or contests. U.S. Reader's Digest and the company's other U.S. magazines do not use sweepstakes in their direct mail promotions.
Read more about this topic: Reader's Digest
Famous quotes containing the word direct:
“You will find that reason, which always ought to direct mankind, seldom does; but that passions and weaknesses commonly usurp its seat, and rule in its stead.”
—Philip Dormer Stanhope, 4th Earl Chesterfield (1694–1773)