Direct Marketing
RDA offers many mail-order products included with "sweepstakes" or contests. U.S. Reader's Digest and the company's other U.S. magazines do not use sweepstakes in their direct mail promotions.
Read more about this topic: Reader's Digest
Famous quotes containing the word direct:
“In Europe life is histrionic and dramatized, and ... in America, except when it is trying to be European, it is direct and sincere.”
—William Dean Howells (1837–1920)