Direct Marketing
RDA offers many mail-order products included with "sweepstakes" or contests. U.S. Reader's Digest and the company's other U.S. magazines do not use sweepstakes in their direct mail promotions.
Read more about this topic: Reader's Digest
Famous quotes containing the word direct:
“Traditionally in American society, men have been trained for both competition and teamwork through sports, while women have been reared to merge their welfare with that of the family, with fewer opportunities for either independence or other team identifications, and fewer challenges to direct competition. In effect, women have been circumscribed within that unit where the benefit of one is most easily believed to be the benefit of all.”
—Mary Catherine Bateson (b. 1939)