Advertising Campaigns
The RC Cola brand has been marketed through many campaigns. In the 1930s, Alex Osborn, with BBDO, made them an ad campaign, in which was included the following slogan: "The season's best."
The 1940s featured a magazine advertising campaign with actress Lizabeth Scott as the face, next to the slogan "RC tastes best, says Lizabeth Scott".
In 1966, Royal Crown Cola collaborated with Jim Henson where they did an ad campaign for Royal Crown Cola which featured two birds called Sour Bird (performed by Jim Henson) and Nutty Bird (performed by Jim Henson and assisted by Frank Oz) who were used to promote the drinks. Nutty Bird would promote Royal Crown Cola by touting the benefits. The puppet for Nutty Bird was designed by Jim Henson and built by Don Sahlin. Sour Bird went on to appear in The Ed Sullivan Show with the Rock and Roll Monster.
Nancy Sinatra was featured in two Royal Crown Cola commercials in her one hour special called "Movin' With Nancy" featuring various singers, David Winters and his Emmy Award winning choreography in December 1967. She sang, "It's a mad, mad, mad Cola... RC the one with the mad, mad taste!...RC! " The company was the official sponsor of New York Mets off and on at times during the 1960s, 70s and 80s. A television commercial in the New York area featured Tom Seaver, New York Mets pitcher, and his wife, Nancy, dancing on top of a dugout at Shea Stadium and singing the same tune from the Sinatra campaign. In the mid 1970s, Royal Crown ran the "Me & My RC" advertisements. Others featured people in a variety of scenic outdoor locations. The jingle, sung by Louise Mandrell, which went, "Me and my RC / Me and my RC /'Cause what's good enough / For other folks / Ain't good enough for me." RC was introduced to Israel in 1995 with the slogan "RC: Just like in America!"
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Famous quotes containing the words advertising and/or campaigns:
“The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.”
—Johan Huizinga (1872–1945)
“That food has always been, and will continue to be, the basis for one of our greater snobbisms does not explain the fact that the attitude toward the food choice of others is becoming more and more heatedly exclusive until it may well turn into one of those forms of bigotry against which gallant little committees are constantly planning campaigns in the cause of justice and decency.”
—Cornelia Otis Skinner (1901–1979)