Rawkus Records - Rawkus 50

Rawkus 50

The Rawkus 50, according to the promotional materials, is a group of "the 50 next important Hip hop artists." In early 2007, Rawkus Records accepted album submissions from Hip Hop artists, known or unknown, to be considered for their new campaign. The 50 artists chosen to wear the Rawkus 50 badge were signed to a digital distribution deal through IODA's (Independent Online Distribution Alliance) digital distribution network and had their albums released under the banner "Rawkus 50 presents".

The Rawkus 50 project is a landmark undertaking in the music business. In an industry plagued with low physical album sales and digital music becoming more and more the norm in society, record labels have been trying various strategies to adjust to the new landscape. The Rawkus 50 project focus' on a digital distribution model to get the music to the masses and mixes part traditional marketing and internet/social networking based forms of promotion. The idea is to use the accumulated fan base of all 50 artists to promote the project as a whole via mediums such as Myspace and Rawkus Records owned site MyRawkus. In addition, Rawkus has taken out an ad in a major Hip Hop magazine XXL listing the names of all artists in the 50. Other promotional efforts are to include National Internet marketing and promotion, sponsored NY and LA Showcases for the artists to perform and blog and podcast hosting, marketing and promotion. Critics of this way of distributing and promoting hip hop argue that the idea is not, in fact, raw.

The musicians in the Rawkus 50 and their respective releases are listed below in alphabetical order by artist name: