Declining Involvement in The Film Industry
From the 1950s fewer adventurous films were attempted and solidly commercial ventures, largely aimed at the family market, were made instead. These include the popular Norman Wisdom comedies, the Doctor films series and later on, the Carry On films. However some films of note were produced during this era including Carve Her Name with Pride, Sapphire and Victim, as well as a clutch of prestige topics such as the Coronation of Queen Elizabeth II and filmed performances by The Royal Ballet.
During the 1950s the British photographer Cornel Lucas set up the Pool Studio at Pinewood Studios where he photographed many of the movie stars of this era of cinema, such as Marlene Dietrich and David Niven.
From 1959 to 1969: the company made over 500 weekly short cinema films in a series entitled Look At Life, each film depicting an area of British life.
From 1971 to 1976 Rank only invested around £1.5 million a year into film production. In 1977 they appointed Anthony Williams head of production and made a number of movies worth £10 million. Few of these performed well at the box office, losing £1.5 million. In 1980 Rank withdrew from production. The following year they reported a record pre-tax profit of £102 million.
In 1995, The Rank Group acquired all the outstanding shares of The Rank Organisation.
Read more about this topic: Rank Organisation
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“Because it often happens that an old family, with traditions that are entirely practical, sober and bourgeois, undergoes in its declining days a kind of artistic transfiguration.”
—Thomas Mann (1875–1955)
“The glorious dream of full father involvement in infant care will not become a widespread reality overnight. But it can happen, and it eventually will happen,... A lot of progress may take place in a short period of time if we just lighten up, step back, and give the guys a decent chance.”
—Michael K. Meyerhoff (20th century)
“The motion picture is like a picture of a lady in a half- piece bathing suit. If she wore a few more clothes, you might be intrigued. If she wore no clothes at all, you might be shocked. But the way it is, you are occupied with noticing that her knees are too bony and that her toenails are too large. The modern film tries too hard to be real. Its techniques of illusion are so perfect that it requires no contribution from the audience but a mouthful of popcorn.”
—Raymond Chandler (1888–1959)
“As our boys and men are all expecting to be Presidents, so our girls and women must all hold themselves in readiness to preside in the White House; and in no city in the world can honest industry be more at a discount than in this capital of the government of the people.”
—Jane Grey Swisshelm (1815–1884)