Declining Involvement in The Film Industry
From the 1950s fewer adventurous films were attempted and solidly commercial ventures, largely aimed at the family market, were made instead. These include the popular Norman Wisdom comedies, the Doctor films series and later on, the Carry On films. However some films of note were produced during this era including Carve Her Name with Pride, Sapphire and Victim, as well as a clutch of prestige topics such as the Coronation of Queen Elizabeth II and filmed performances by The Royal Ballet.
During the 1950s the British photographer Cornel Lucas set up the Pool Studio at Pinewood Studios where he photographed many of the movie stars of this era of cinema, such as Marlene Dietrich and David Niven.
From 1959 to 1969: the company made over 500 weekly short cinema films in a series entitled Look At Life, each film depicting an area of British life.
From 1971 to 1976 Rank only invested around £1.5 million a year into film production. In 1977 they appointed Anthony Williams head of production and made a number of movies worth £10 million. Few of these performed well at the box office, losing £1.5 million. In 1980 Rank withdrew from production. The following year they reported a record pre-tax profit of £102 million.
In 1995, The Rank Group acquired all the outstanding shares of The Rank Organisation.
Read more about this topic: Rank Organisation
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—C. John Sommerville (20th century)
“Not only do our wives need support, but our children need our deep involvement in their lives. If this period [the early years] of primitive needs and primitive caretaking passes without us, it is lost forever. We can be involved in other ways, but never again on this profoundly intimate level.”
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