1950-1957
Under the direction of Charles Nash's successor George W. Mason, Nash-Kelvinator Corporation began development of a small car that could be produced inexpensively for the post World War II economy.
However, steel shortages limited the amount of raw materials that Nash could get, so Mason turned the compact, now designated the Rambler, into a two-door sedan with a convertible top and the cars were equipped with many standard features that were typically options, to maximize profits for the company. When introduced, the Rambler was an immediate success for Nash. As steel quotas (related to the Korean War) eased, the Rambler line was broadened in both its model types (four-door sedan and station wagon) and price points, which proved to be as successful as the first generation of two-door sedan convertibles.
The first generation of modern Ramblers carried a modified version of Nash's Airflyte styling, which included closed wheel openings. Where the wheel openings of any car are a major source of wind resistance, the design was rather primarily an engineering design to increase the strength of the car for impact resistance. Many people surmised that the skirted fenders limited the turning radius of the wheels but was not an actual handicap for having a comparatively narrow front track. Ramblers continued to use this styling until 1955, when the front wheels were revealed by a periodic design update. In 1954 the Rambler offered the first industry combination heating and air conditioning unit that could be an add-on or installed at the factory for $395.00, which at that time was about the lowest cost unit available in an American car.
In 1954, American Motors Corporation (AMC) was formed from the merger of Nash-Kelvinator and the Hudson Motor Car Company. Following the merger, Ramblers were badged as both Nashes and Hudsons, with no visible difference between the two. The Nash and Hudson makes were continued through 1957, after which all of AMC's offerings were marketed as Ramblers, with the exception of the imported 1958-1962 Metropolitan.
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