"Raid Kills Bugs Dead" Slogan
The product's advertising tagline, "Raid Kills Bugs Dead," was created by the advertising agency Foote, Cone & Belding. The phrase itself is often attributed to the poet Lew Welch, who worked for the agency at the time.
The line was first used in commerce in 1966 and was trademarked in 1986. animation director Tex Avery was the producer of the first "Kills Bugs Dead" commercials. Artist Don Pegler developed the bug characters used in the US and continued animating them for forty years. Pegler "codified the look, feel and animation" of the weird insects that run in fear of Raid, said Steve Schildwachter, executive vice-president at Draftfcb.
The slogan has been part of a successful, long-running advertising campaign. Conjuring up images of an Eliot Ness-style raid on an illegal bar during Prohibition, the television spots have featured the cartoon bugs plotting some silly scheme like invading a kitchen, only to be foiled by the magical appearance of the product which swiftly dispatched the bugs to various giddily horrible deaths. The bugs would scream, "RAAAIIIID!" and then a huge cartoon-style explosion would occur.
Similar campaigns have been run in other countries, either by dubbing the US cartoons or by producing local versions.
Read more about this topic: Raid (insecticide)
Famous quotes containing the words raid, kills, bugs, dead and/or slogan:
“Each venture
Is a new beginning, a raid on the inarticulate
With shabby equipment always deteriorating
In the general mess of imprecision of feeling.”
—T.S. (Thomas Stearns)
“There is no instant of time when one creature is not being devoured by another. Over all these numerous races of animals man is placed, and his destructive hand spares nothing that lives. He kills to obtain food and he kills to clothe himself; he kills to adorn himself; he kills in order to attack and he kills to defend himself; he kills to instruct himself and he kills to amuse himself; he kills to kill. Proud and terrible king, he wants everything and nothing resists him.”
—Joseph De Maistre (1753–1821)
“It is snowing and death bugs me
as stubborn as insomnia.
The fierce bubbles of chalk,
the little white lesions
settle on the street outside.”
—Anne Sexton (1928–1974)
“I suppose it would be nice to say ... that ... I realized I was making abortion-rights history.... But the honest truth is that nothing like that even occurred to me. I was simply at the end of my rope. At a dead end. I just didn’t know what else to do.”
—Norma McCorvey (b. 1947)
“There is a grandeur in the uniformity of the mass. When a fashion, a dance, a song, a slogan or a joke sweeps like wildfire from one end of the continent to the other, and a hundred million people roar with laughter, sway their bodies in unison, hum one song or break forth in anger and denunciation, there is the overpowering feeling that in this country we have come nearer the brotherhood of man than ever before.”
—Eric Hoffer (1902–1983)